Shalini Arora & Company is a Noida-based CA firm offering taxation, GST, audit, accounting, and business advisory to individuals, startups, and growing businesses — with a decade-plus track record and a strong local reputation.

They needed more than a brochure site: a clear digital presence that ranks for relevant searches, answers common client questions, and turns visitors into booked appointments. We partnered on website development, an AI chatbot, SEO, and a steady blog cadence.

As a service-led CA practice competing in Noida and the NCR, authority online mattered as much as offline trust. The firm needed a site that clearly explained services — from company registration and bookkeeping to GST, audits, and NRI taxation — without burying conversion paths.

Organic visibility and ongoing content were essential. One-off page launches weren’t enough; they needed technical foundations, SEO structure, and a publishing rhythm that could compound over time.

We built and launched their marketing website at saroracompany.com — structured around services, team, proof, and clear CTAs to book an appointment.

Alongside the site, we implemented an AI chatbot for common inquiries, set up and executed organic SEO (technical and on-page foundations aimed at local CA and service intent), and supported regular blog posting to keep the practice visible for taxation, GST, compliance, and advisory topics.

The firm now has a focused digital presence that matches how they serve clients: clear service storytelling, always-on assistance via chatbot, and a growth loop through SEO and content — not paid ads.